3 Frequently Unnoticed WordPress SEO Tweaks

8 August 2013

London: WordPress is the most popular CMS in the world, mainly with Internet marketers and SEOs. It’s a great system that is user-friendly and offers an ample amount of flexibility. Here are some superior methods to give your site that extra push:

Check Your HTML Semantic Structure
The power of WordPress, cheap or free themes, is also its biggest weakness. Even well-designed themes that claim to be “optimized for SEO” can have huge flaw built into them. The most common of which is misused header tags.
SEO rules say that only one H1 tag can exist on a given page. Many WordPress themes use multiple H1 tags on the sidebar for each widget, and in blog archive listings for every post title. This could lead to several H1 tags on EVERY page of your website, which is a big SEO no-no.
You’ll require doing a “view source” check in your browser and search for multiple H1 tags. If you have coding experience you can edit the theme files yourself, but if you have partial experience, its best to get an economical freelancer to take care of it for you. You must take out any H1tag placing except for the blog or post title on that page, set all other headers to H2-H6 in the right order.

Clear out Duplicate and Polluting Pages
Ensure you set all of your search results and tag pages to “no index”. These are dangerous sources of duplicate content that Google hates. Tag pages can be particularly challenging as people feel that more pages is better; in the meantime, many tag categories may look very similar if they are closely related. Avoid this trap.
Another alternative is to take in description for each tag in the tag listings page, this will add exclusivity to the tag listings to avoid duplicate content issues, an additional benefit is that you can use HTML in the description field for tags and categories so you can in fact cross link internally.
You also want to lessen the archive breakdown. Some sites break down their archive listings by day or week, so unless you’re creating five new pages of content every day this is a trouble. Empty or thin archive pages look spammy and will only damage your site.   Try to keep your archive listings to semi-annual or, and if absolutely necessary then monthly.
Anything you noindex you should also ensure not to link to, so Google simply doesn’t find it.

Optimize Your Internal Linking
Most sites have a “Home” button or use the logo as a home navigation button. Set this to NoFollow, and instead create a link in the footer that links back to the homepage using the targeted keyword for the homepage.
You must also “silo” your categories. Read more about the silo structure here. By grouping pages into categories that are semantically connected, you get bonus points from Google for having a lot of related content in the same section of the website.
You can also allow Google itself say your internal linking structure. Do a search using the operator “Site:” followed by your URL and the targeted keyword for a particular page. Google’s results page will illustrate you how Google ranks the pages of your website for that keyterm, build links from the top 10 pages to the landing page you’d like to rank. (e.g. site:myurl.com, “my keyword”)
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