London: Real estate SEO has long been a competitive game filled with million dollar players all the way down to a lone gent selling five homes a year, so is it a game that can be won? Is it worth the effort?
Is There A Point to Real Estate SEO?
It’s a digital age, so obviously, people are going to be searching for real estate on Google and on their mobile phones and tablets. NAR recently reported that 90 percent of homebuyers searched online for homes during their new home search, and Google searches related to real estate are up 253 percent. But, Real Geeks also did a study that found that odds can be stacked against agents when it comes to Google searches.
How can an independent real estate agent compete online?
So what’s an agent to do? How can they capitalize on capturing potential clients from Google searches? Is it worth an agent’s time using all sorts of SEO strategies? Is there even a point to putting forth effort into SEO?
Well, here’s the thing: you can’t just do basic real estate SEO on your site, or clearly, it won’t really do much for you – you’ve got to go beyond basic SEO and optimize your site/blog so that they come up when the search includes keywords local to you.
Get Specific and Go Local
Get specific. Get beyond specific. Narrow down what keywords you’d like to be found for in a search that’s local to you and incorporate those into your content. The easiest way to do this is to optimize your content as a neighborhood expert. This means that in addition to the listings and photos on your website, you should also have pages that talk about the neighborhoods your listings are located in. Here are some ways to incorporate that info:
Making Those Keywords and Content Work
Keywords isn’t the only thing you need to concentrate on to raise your Google ranking – inbound links are the second-largest way (behind keywords) to help you rank higher for the neighborhood terms you’d like. Why are inbound links so important? When Google algorithms see other websites are linking to yours, it acknowledges your site’s validity as a relevant source of information for certain search keywords.
Put links to your website on your social media profiles, leave your link when you comment on a blog and encourage agents and clients to check out your site – they may link to it in a blog post or Yelp review of their own (and if it’s a Yelp review, hopefully it’s a positive one).
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